Bengur Bryan advised Andalou Naturals (“Andalou” or the “Company”) in its sale to BWX Brands USA, Inc., a subsidiary of BWX Limited (“BWX”). Andalou represents the addition of a complementary brand to BWX’s existing brand portfolio, which includes Sukin and Mineral Fusion.
Andalou, based in Novato, CA, is the #1 selling facial skin care products brand in the natural channel*. In addition to skin care products, the Company has developed a full product offering inclusive of body care, hair care and Beauty 2 Go instant treatments, with customized scents and regimens within each product category. Andalou is a true leader in the industry as the first beauty brand to achieve Non-GMO Project Verified status. Please visit www.andalou.com to learn more about the Company’s products and good works.
Andalou was founded in 2010 by 30-year industry veterans, Stacey Kelly Egide and Mark Egide, with a goal of creating an empowerment brand with a mission to influence an industry to do better, while creating a sustainable source of revenue for social responsibility. The Egides’ prior brand experience includes Avalon Organics, Alba Botanica, Alba Hawaiian, Sonoma Soap Company, The San Francisco Soap Co. and Beauty Without Cruelty. Avalon Organics was started by the Egides in 1989 where they served as CEO and President, respectively, through the sale of the business to North Castle Partners. Bengur Bryan also represented the Egides and the selling shareholders on the sale of Avalon Organics in 2002.
“With Bengur Bryan it’s always been more than business. For Mark and me they’ve been a trusted partner for over 15 years, helping us to position our businesses and then take them to the next level when the timing is right. We are now excited and welcome the opportunity to join BWX, a growing leader in the global natural personal care market. The Bengur Bryan team has provided us with the continued market knowledge and M&A skills necessary to achieve our goals, most recently with Andalou Naturals and previously with Avalon Organics and Alba Botanica. Our core values of consumer advocacy, sustainability, and social responsibility align perfectly with the Bengur Bryan team, resulting in a successful and enduring relationship.”
– Stacey Kelly Egide (Co-CEO and Founder) and Mark Egide (Co-CEO and President) of Andalou Naturals